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Our Origin Story

Holy Sanity is a company born out of a desire to make Ayurveda accessible to everyone while delivering luxurious, professional, and environmentally friendly products. Founded by Ayurvedic practitioner Dr Rani Samant, her entrepreneur friend Rishi Kher, her engineering husband Satyajeet Samant, and their charismatic friend George Janev, Holy Sanity is committed to doing good by providing beautiful products that promote wellness.

In the midst of the COVID-19 pandemic, the team saw an opportunity to replace common sanitiser chemicals with natural Ayurvedic formulas, resulting in a beautiful and effective hand sanitiser that is good for the skin and great for the planet. Using Dr Rani's expertise in chemistry and Ayurvedic principles, the team perfected the formula until it delivered the 'wow' factor they had been striving for. The result was a hand sanitiser that quickly won glowing reviews and paved the way for Holy Sanity to become a leader in Ayurvedic beauty.

Dr Rani's skills as a chemist were put to work from early on for Holy Sanity to develop an entire range of products that you can use in your home, that are true to Ayurveda and proudly represent Australia, the land we call home. We launched our range or Ayurvedic Serums and Home Bath & Body ranges at the Mind Body Spirit Festival in Melbourne in June 2022. By this point, we had undergone through a rebrand, and we had poured countless hours into every detail, from colours to scents to packaging. We were overwhelmed with gratitude and joy to see it all come together and to witness people's genuine enthusiasm and desire for Ayurveda.

We are committed to continuing to build a brand and product range that align with Ayurvedic principles, are environmentally friendly and socially conscious, and reconnect people with nature by activating all the senses. We believe in the power of Ayurveda to promote wellness and balance in our daily lives and we want to share this with you. Whether you were born into and raised under the tenants of Ayurveda, or you are seeing this word for the first time written all over website, we welcome you and are excited that you are here with us on this journey.

With love,

Dr Rani, Rishi, Satyajeet & George

Meet Our Founders

Dr. Rani Samant

A love for physiology and ancient Indian wisdom. Dr. Samant combines Ayurvedic practices and their medicinal benefits to a new generation of people seeking natural alternatives. She is a proponent of a healthy, active lifestyle through Ayurveda and Yoga.

Rishi Kher

An entrepreneur and dreamer that feeds of good vibes. Rishi loves to find avenues to bridge the gap between business and the community, with no person or organisation too small for his time and contribution.

George Janev

An optimist that thrives on positive experiences. Always smiling and a warm nature. George loves to be the link between our products and the people that use them.